[vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1500547593342{padding-right: 100px !important;}” el_class=”noPaddinRow”][vc_column width=”1/6″ el_class=”noPaddingLeft” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJtYWluLXN0cmlwJTIyJTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJibHVlLXN0cmlwMCUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyYmx1ZS1zdHJpcDElMjIlM0UlM0MlMkZkaXYlM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMmJsdWUtc3RyaXAyJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDJTJGZGl2JTNF[/vc_raw_html][/vc_column][vc_column width=”5/6″ el_class=”justifyText” css=”.vc_custom_1531144355583{padding-right: 310px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_row_inner el_id=”newsletters”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”DETAIL Will be Hosting the 4th Detail Business Series on Building Competitive Advantage in Fast Moving Markets By ie Business School ” font_container=”tag:h1|font_size:22|text_align:justify|color:%236699cc|line_height:1.8″ use_theme_fonts=”yes”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Wednesday, 13th May 2015 — As markets mature and competition increases, businesses are faced with some tough decisions. Continue as they are – with increasing price pressure and an inevitable fall in profits – or launch into new areas of business? If they are bold enough to do the latter, how do they know which new markets to enter and what that requires?

During this workshop, we will investigate the nature of Competitive Advantage and the extent to which a business can create unique and sustainable advantages over competitors. What are the attributes that can make a business stand out from the rest? Are these attributes that they currently have, or are they things which they need to acquire? And most importantly, to what extent can any advantage be sustainable?

As we shall see, even the most traditional businesses are beginning to realise that their continued success is dependent more on their so-called ‘softer’ aspects than on the technical and operational. It is the staff and customers that make any business, inevitably underpinned (or is that undermined!) by culture. The ‘how’ we do things and the ‘why’ we do them have become more important than ‘what’ we do or ‘where” we do them.

Please click here to read more[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1500547593342{padding-right: 100px !important;}” el_class=”noPaddinRow”][vc_column el_class=”noPaddingLeft” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm” css=”.vc_custom_1531144480343{padding-right: 75px !important;padding-left: 60px !important;}”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJtb2ItbWFpbi1zdHJpcCUyMiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIybW9iLWJsdWUtc3RyaXAwJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJtb2ItYmx1ZS1zdHJpcDElMjIlM0UlM0MlMkZkaXYlM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMm1vYi1ibHVlLXN0cmlwMiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”DETAIL Will be Hosting the 4th Detail Business Series on Building Competitive Advantage in Fast Moving Markets By ie Business School ” font_container=”tag:h1|font_size:22|text_align:justify|color:%236699cc|line_height:1.8″ use_theme_fonts=”yes”][vc_column_text]Wednesday, 13th May 2015 — As markets mature and competition increases, businesses are faced with some tough decisions. Continue as they are – with increasing price pressure and an inevitable fall in profits – or launch into new areas of business? If they are bold enough to do the latter, how do they know which new markets to enter and what that requires?

During this workshop, we will investigate the nature of Competitive Advantage and the extent to which a business can create unique and sustainable advantages over competitors. What are the attributes that can make a business stand out from the rest? Are these attributes that they currently have, or are they things which they need to acquire? And most importantly, to what extent can any advantage be sustainable?

As we shall see, even the most traditional businesses are beginning to realise that their continued success is dependent more on their so-called ‘softer’ aspects than on the technical and operational. It is the staff and customers that make any business, inevitably underpinned (or is that undermined!) by culture. The ‘how’ we do things and the ‘why’ we do them have become more important than ‘what’ we do or ‘where” we do them.

Please click here to read more[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1500547593342{padding-right: 100px !important;}” el_class=”noPaddinRow”][vc_column el_class=”noPaddingLeft” offset=”vc_hidden-lg vc_hidden-xs”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ0YWItbWFpbi1zdHJpcCUyMiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIydGFiLWJsdWUtc3RyaXAwJTIyJTNFJTNDJTJGZGl2JTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJ0YWItYmx1ZS1zdHJpcDElMjIlM0UlM0MlMkZkaXYlM0UlMEElM0NkaXYlMjBjbGFzcyUzRCUyMnRhYi1ibHVlLXN0cmlwMiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”DETAIL Will be Hosting the 4th Detail Business Series on Building Competitive Advantage in Fast Moving Markets By ie Business School ” font_container=”tag:h1|font_size:22|text_align:justify|color:%236699cc|line_height:1.8″ use_theme_fonts=”yes”][vc_column_text]Wednesday, 13th May 2015 — As markets mature and competition increases, businesses are faced with some tough decisions. Continue as they are – with increasing price pressure and an inevitable fall in profits – or launch into new areas of business? If they are bold enough to do the latter, how do they know which new markets to enter and what that requires?

During this workshop, we will investigate the nature of Competitive Advantage and the extent to which a business can create unique and sustainable advantages over competitors. What are the attributes that can make a business stand out from the rest? Are these attributes that they currently have, or are they things which they need to acquire? And most importantly, to what extent can any advantage be sustainable?

As we shall see, even the most traditional businesses are beginning to realise that their continued success is dependent more on their so-called ‘softer’ aspects than on the technical and operational. It is the staff and customers that make any business, inevitably underpinned (or is that undermined!) by culture. The ‘how’ we do things and the ‘why’ we do them have become more important than ‘what’ we do or ‘where” we do them.

Please click here to read more[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]