The Federal Competition and Consumer Protection Commission (FCCPC) has proposed new rules for how businesses run sales promotions in Nigeria. The Draft Sales Promotion Regulations 2026 will extend to online promotions, influencer marketing, AI-generated campaigns and foreign businesses targeting Nigerian consumers. They also introduce stricter requirements for registering promotions, sharing clear information with consumers and ensuring accountability.
These changes mean businesses, brands, influencers and digital platforms will need to review how they plan and run promotions to avoid regulatory penalties.
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