On Wednesday 31st 2018, Detail Commercial Solicitors will host the 7th DETAIL Business Series on the topic: “The Non-Market Environment – The Most Overlooked Challenge Facing Businesses Today.”

The market environment deals with a company’s relationships with its customers, suppliers, shareholders and competitors and managing these relationships to increase profits. The non-market environment deals with a company’s relationships with government and society via elected officials, regulators, NGOs, media, activists and citizens that have the potential to greatly affect a company’s bottom line. A non-market strategy focuses on managing political and social relationships to enhance a company’s competitive advantage.

This interactive learning session will provide more information addressing the following:

  • What is the non-market environment?
  • How does it differ from the market environment firms face?
  • Why every firm needs a non-market strategy.
  • How to build a successful non-market strategy.

The seminar will feature a presentation by Kenneth Dubin, PhD, Adjunct Professor at the IE Business School, recognized as one of the world’s top business schools, and discussions facilitated by Toun Olumide, Interface Manager at DETAIL.

The seminar will be held at DETAIL’s office in Lekki Phase 1, Lagos from 9am – 12noon. Participation is by invitation only and registration is required.

Click to view more details https://www.detailsolicitors.com/wp-content/uploads/2018/10/NewsPaper_Flier_8thDetailBusinessSeries_PDF.pdf

For further inquiries, email events@detailsolicitors.com.

Detail Commercial Solicitors is distinct as Nigeria’s first commercial solicitor firm to specialize exclusively in non-courtroom practice. Based in Lagos, Nigeria’s business capital, DETAIL is totally committed to its clients’ business objectives and reputed for dealing with the minutiae. www.detailsolicitors.com.